Starbucks Hosts Christmas Fundraising Event to Raise 500 Million Won Donation
‘CARRY the MERRY’ Sharing Day Event
[Asia Economy Reporter Lee Seon-ae] Starbucks Coffee Korea announced that it will designate Wednesday, the 25th, as ‘CARRY the MERRY’ Sharing Day in celebration of the upcoming Christmas season at the end of the year. On this day, it will carry out a customer participation fund-raising event to deliver a cumulative maximum of 500 million KRW, including 210 million KRW for the Christmas season fund, to our local community.
‘CARRY the MERRY’ Sharing Day is a fund-raising event held for the first time this year. To add significance, November 25, one month before Christmas, was designated as Sharing Day with the hope that memories at Starbucks at the end of the year will be delivered as warm sharing to the local community.
Regarding the amount raised, to reflect the meaning of Starbucks Korea’s 21st anniversary, 210 KRW per item sold at all Starbucks stores nationwide and 210 KRW per star earned by Starbucks Rewards members on that day will be matched to create the Sharing Day fund.
Earlier, Starbucks promised to donate 210 million KRW for the Christmas season fund to the local community in celebration of its 21st anniversary this year. Along with the Sharing Day event, it plans to deliver a cumulative maximum of 500 million KRW to local community organizations and NGOs involved in Starbucks’ major social contribution activities such as youth, environment, and community.
In addition, in accordance with quarantine guidelines to prevent the spread of COVID-19, the event will be conducted with thorough quarantine management, including social distancing upon customer entry, strengthened mask-wearing guidance, and enhanced facility disinfection.
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CEO Song Ho-seop said, “I hope that ‘CARRY the MERRY’ Sharing Day will be a meaningful year-end that delivers warm sharing to the local community through customers’ small participation,” and added, “We will continue to carry out sustainable and meaningful social contribution activities so that we can practice community sharing together with our customers.”
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