Orion Relaunches 'My Gummy'... "Increased Juice Content to 60%"

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 25th that it will significantly increase the juice content of 'My Gummy' and upgrade its taste and quality for a renewed release.

The revamped My Gummy has increased the juice content from 50% to 60% based on raw materials, enhancing the natural fresh and sweet taste of the fruit. Orion optimized the ratio of juice and raw ingredients such as grape, peach, and green grape for each product to deliver the best fruit flavor and chewy texture. The package design also focused on expressing the freshness of real fruit to emphasize the concept of 'rich juice jelly.'

Launched in 1992, My Gummy has been widely loved not only by children but also by young women in their 20s and 30s for its fun fruit-shaped forms and chewy texture. While leading the growth of the domestic jelly category, it has recently attracted attention in overseas markets with launches in China and Vietnam. Currently, My Gummy continues to expand its brand lineup by introducing various new sister products such as 'My Gummy Jam,' which contains 100% orange juice jam, and 'The Tangle My Gummy,' characterized by its cute mini size.

This content was produced with the assistance of AI translation services.