Simmons Bed Receives Minister of Health and Welfare Commendation at the '2020 Korea Sharing National Awards'

Recognized for Consistent Sharing Activities Centered in Icheon, Gyeonggi-do, Awarded in the 'Material Sharing' Category

[Asia Economy Reporter Kim Jonghwa] Simmons, a sleep specialty brand, received the Minister of Health and Welfare Commendation at the '2020 Korea Sharing National Awards.'

Now in its 9th year, the Korea Sharing National Awards is the most prestigious award in the field of social contribution, jointly hosted by the Ministry of Health and Welfare, KBS, and the Community Chest of Korea to promote the culture of sharing throughout society.

This event selected 133 individuals and organizations with outstanding social contribution achievements across four categories: ▲Human Sharing ▲Material Sharing ▲Life Sharing ▲Hope Mentoring. Their award ceremony was broadcast on October 14th at 3 PM on KBS1's '2020 Korea Sharing National Awards Ceremony.'

Simmons Bed was recognized for its consistent sharing activities for over 10 years centered in Icheon, Gyeonggi Province, where the headquarters of Simmons Korea is located, and received an award in the Material Sharing category.

Since 2007, Simmons Bed has continuously worked to spread the culture of sharing in the local community. Every year, it purchases rice produced in the Icheon area during holidays and donates it to local residents. Based on prior demand surveys, it has supported local residents with essential household items such as electric pressure cookers, gas automatic shut-off devices (Gas Safety Cock), walking aids (Silver Car), and air conditioners, practicing tailored social contribution activities that meet real needs.

The total donation amount exceeds 1 billion KRW. Through such steady sharing in the local community, Simmons Bed has established itself as a representative win-win partner of Icheon City and received the 'Gyeonggi Governor's Commendation for Spreading the Culture of Sharing' last year. In August this year, it continued material sharing by purchasing local agricultural products worth 100 million KRW to help Icheon farmers struggling due to the COVID-19 pandemic and unprecedented monsoon rains.

Additionally, Simmons Bed is leading regional development through various cultural contents and events at 'Simmons Terrace' in Icheon, Gyeonggi Province. Simmons Terrace is a complex cultural space showcasing Simmons Korea's dedication and sincerity regarding good sleep through diverse content, and it is a 'Social Space' that cooperates with the local community for mutual growth.

From spaces where visitors can experience 150 years of brand philosophy and stories to social art exhibitions, a premium caf?, and an outdoor lawn garden perfect as a photo spot, there are plenty of attractions and activities. Seasonal events are also held, making it a famous spot in Icheon. A representative example is the Farmers Market, which started in 2018.

The Farmers Market allows consumers to purchase agricultural and specialty products grown in the Icheon area directly, significantly contributing to opening sales channels for local farmers. Especially, the Farmers Market held in October this year was even more meaningful as it helped the economic recovery of local farmers who suffered double damage from the COVID-19 spread and the long summer monsoon.

Moreover, Simmons Bed has practiced various sharing activities such as operating internship programs to encourage employment for migrant families in the Icheon area and donating books, clothing, and other items contributed by employees to local children's centers and the YMCA located in Moga-myeon, Icheon City.

Jung-ho Ahn, CEO of Simmons Bed, said, "Since the headquarters and many employees are based in Icheon, mutual cooperation with the Icheon community has always been considered natural, and we are grateful to receive such a great award." He emphasized, "Going forward, Simmons Bed will fulfill its social responsibility through sincere social contribution activities and carry out the proper corporate mission of positively transforming society."

This content was produced with the assistance of AI translation services.