Timon 'Time Attack' 2 Years, Average Discount Rate 64%
Opened the First Time Commerce Store in November 2018... Over 5.3 Million 'Time Attack' Customers in Just 2 Years
[Asia Economy Reporter Kim Cheolhyun] TMON's flagship time-commerce store, 'Time Attack,' has celebrated its 2nd anniversary. TMON (CEO Lee Jinwon) announced on the 23rd that over the past two years, Time Attack has attracted 5.3 million purchasing customers and sold more than 13 million units.
Launched in November 2018, Time Attack is TMON's first time-commerce store, operating by selling limited quantities of products at discounted prices during designated time periods. The average discount rate for items sold at Time Attack is 64%, with the maximum discount reaching 99%. Customers can purchase products at about one-third to as low as one-hundredth of the original price.
Many products have surpassed 100 million KRW in sales within a short time. Items such as the Tandy Princess Diamond watch, Balenciaga clutch, and Desang wireless LED mask each exceeded 100 million KRW in sales within just three hours.
TMON is diversifying the time slots and products to allow more customers to enjoy the benefits. Initially, Time Attack sold three products for three hours daily at noon, but now it offers special deals five times a day at three-hour intervals starting from 9 a.m.
Especially on Mondays, known as 'TMON Day,' Time Attack runs every hour. At midnight on the 23rd, the 'Galaxy Buds Plus,' priced at 198,000 KRW (based on Samsung Electronics official mall), was offered at a 55% discount for 89,000 KRW and sold out. At noon, the 'Nintendo Switch Fortnite Special Edition' will be sold for 250,000 KRW.
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Lee Jinwon, CEO of TMON, said, "Time-commerce special deals can only be found at TMON, a company continuously trying new approaches in commerce," adding, "We will further develop TMON's unique stores that have excited customers, such as Time Attack, 10-Minute Attack, and 100-Second Attack."
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