Boramsangjo Chairman Choi Cheol-hong Receives Korea CEO Hall of Fame Award... 'Recognition for Sustainable Management Achievements'

Promoting Sustainable Growth by Showcasing Boram Funeral Director Training Center and Others

At the 2020 Korea CEO Hall of Fame Awards Ceremony held on the 18th at the Swiss Grand Hotel in Seoul, Choi Cheol-hong, Chairman of Boram Group, received the Grand Prize in the Sustainability category. Photo by Boram Sangjo

[Asia Economy Reporter Kim Heeyoon] Boram Sangjo announced on the 18th that Chairman Choi Cheolhong received the Grand Prize in the Sustainability category at the '2020 Korea CEO Hall of Fame.'

Hosted by the Korea Institute for Industrial Policy Studies, the Korea CEO Hall of Fame was established to select and promote top executives who have contributed to national economic development by enhancing corporate competitiveness through outstanding management skills and differentiated management mindsets.

In this award, Chairman Choi was selected after receiving excellent evaluations in seven common categories including CEO leadership vision and strategy, as well as ▲sustainable management strategies and achievements ▲Creating Shared Value (CSV) activities and education ▲alignment with and vision for the new paradigm, according to Boram Sangjo.

Chairman Choi has pursued sustainable corporate growth based on a pioneering spirit that emphasizes differentiation. He established the Boram Funeral Director Training Institute, directly nurturing over 5,000 professionals nationwide and providing high-quality services. He received favorable reviews for introducing the industry's first luxury VIP limousine, a 24-hour call center, and regional customer satisfaction centers nationwide.

According to Boram Sangjo, Chairman Choi took the lead in eliminating unfair transactions prevalent in the industry by introducing a fixed price system at the time of the company's establishment. Currently, Chairman Choi serves as an honorary advisor to the Korea Funeral Industry Association and is making efforts for co-growth among funeral service companies, customers, and the government within the funeral service community.

Chairman Choi Cheolhong said, “I am pleased that our management philosophy of serving customers with sincerity as if they were my own parents or siblings has been recognized,” adding, “We will keep our original intention and continue relentless innovation to become a funeral service company that lasts over 100 years together with our customers.”

This content was produced with the assistance of AI translation services.