Jeonnam Agricultural and Marine Products' Fourth Shipment to US Amazon Achieves $740,000 in Exports

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Jeonnam Province announced on the 18th that it held the fourth export shipment ceremony for products listed in the US ‘Amazon Jeonnam Brand Pavilion’ at the aT Korea Agro-Fisheries & Food Trade Corporation Jangseong Stockpile Base.

The ‘Amazon Jeonnam Brand Pavilion’ currently features 50 products from 24 agricultural and marine processed food export companies in the province, which are being sold.

Including the recently shipped volume, a total export amount of $740,000 has been achieved so far.

In particular, among the seven star items selected as strategic products by the province (sweet potato, dried seafood, organic seaweed, abalone, citron, plum, and sauces), sweet potato jerky from Haenam Sweet Potato Food Co., Ltd., which has completed product development and packaging design, and dried seafood snack products produced by Araum Co., Ltd. were shipped. These products are expected to be sold in earnest starting at the end of the year.

In July, Jeonnam Province became the first local government in the world to establish a food specialty brand pavilion on Amazon, the largest online platform in the US, to create a stable export base for agricultural and marine products produced in the province to the US market.

Among the 24 companies listed in the brand pavilion, 13 companies have no prior experience in overseas exports but are receiving comprehensive services including FDA facility registration for US exports and consulting related to online marketing.

Thanks to the strong sales of popular products in the brand pavilion such as organic shiitake powder, citron tea, gochujang, pear juice, and assorted seaweed, the export amount has exceeded the initial annual target of $500,000, reaching $740,000.

It is expected that exports will smoothly reach $900,000 by the end of the year.

Lee Sangjin, International Cooperation Officer of Jeonnam Province, said, “Currently, in the early stages of operating the brand pavilion, the main customers are Korean Americans in the US,” adding, “We will localize the taste and packaging design, and strengthen customized marketing such as English Amazon live sales broadcasts and promotional videos in cooperation with KOTRA to make it a food specialty brand pavilion sought after by local consumers.”

Meanwhile, Jeonnam Province plans to expand the ‘Jeonnam Food Brand Pavilion’ to the global online market by entering the European Amazon next year following the US Amazon.

This content was produced with the assistance of AI translation services.