Mirae Asset Daewoo, First in Industry to Surpass 100,000 YouTube Channel Subscribers
[Asia Economy Reporter Song Hwajeong] Mirae Asset Daewoo announced on the 18th that its main YouTube channel ‘Smart Money’ has surpassed 100,000 subscribers, the first in the securities industry to do so.
The YouTube channel Smart Money began full-scale operation in September last year and has shown rapid growth in the untact (contactless) environment, recording approximately 17.26 million cumulative views.
Smart Money provides diverse and in-depth content related to overseas stock investment, an area where Mirae Asset Daewoo has strengths, through segments such as Global Super Stock and Global Issue Check. It also explains various information on overall asset management, not limited to stocks, including exchange-traded funds (ETF), pensions, real estate, and tax issues, in an easy-to-understand manner, receiving positive responses from many investors.
In particular, it strives to provide content that encompasses all customers by offering customized information for beginner investors starting their investment journey. Through ‘Practical Investment Follow-up for Stock Market Beginners,’ it details how beginners can invest in overseas stocks, and in ‘Investment Manager Becoming Rich with ETFs - Lee Bujang,’ announcer Kim Iljung cheerfully explains various ways to invest in ETFs.
Yoon Sanghwa, Head of Digital Business Division at Mirae Asset Daewoo, said, “We were able to achieve this result through competitive services unique to our company, such as providing real-time US stock prices free of charge to all customers,” adding, “We will continue to deliver vivid market news through live seminars and continuously plan new content tailored to market conditions to meet investors’ needs.”
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Not only Mirae Asset Daewoo but the entire securities industry has seen YouTube become more active this year due to contactless investment. Other securities firms such as Samsung Securities with 93,000 subscribers and Kiwoom Securities with 95,800 subscribers are also close to reaching 100,000 YouTube subscribers.
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