Maeil Dairies Launches 'Selex Maeil Drinking Protein' Aseptic Pack

[Asia Economy Reporter Lee Seon-ae] Maeil Dairies' lifecycle-based nutrition design specialist brand ‘Maeil Health Nutrition’ announced on the 17th the launch of a new product, ‘Selex Maeil Drinking Protein,’ a beverage form of protein that is often lacking in daily life. The new ‘Selex Maeil Drinking Protein’ is packaged in a sterilized Tetra Pak container, making it easier to carry and store compared to the previous liquid product that was contained in pouches, allowing for more convenient portability and consumption.

‘Selex Maeil Drinking Protein’ is a scientifically designed nutritional product reflecting 50 years of nutrition design expertise from ‘Maeil Health Nutrition’ and sarcopenia research from the ‘Maeil Sarcopenia Research Institute.’ Considering the irregular consumption of animal and plant proteins in recent adult dietary habits, it optimally blends animal and plant proteins at a ratio of 6:4, which have different digestion rates in the body after intake. The total 8g of animal and plant protein is twice the protein amount of the same volume of milk, making it suitable for middle-aged and older adults who have difficulty consuming milk due to digestion issues to supplement their protein deficiency.

Additionally, it contains 1000mg of leucine, an essential amino acid that plays a crucial role in muscle synthesis but cannot be synthesized in the body and must be obtained externally. Considering the daily recommended intake, it also includes 11 types of vitamins and 3 minerals?calcium, iron, and zinc?so drinking 1 to 2 packs a day eliminates the need for separate nutritional supplements.

To make it palatable without any aversion to the protein taste, a savory flavor is created using seven grains and nuts: sorghum, millet, brown rice, job’s tears, barley, walnuts, and peanuts. There are two flavors: a savory and sweet taste and a ‘low sugar’ option that is less sweet and mild by reducing sugar. The price is 1,500 KRW per 125ml pack, the same as the existing pouch product, and it is sold through online shopping malls including the Naver Maeil Dairies brand store.

As a product that can supplement the protein deficiency of the whole family, a promotional event is also being held where 200 participants can receive and try a box of 24 packs.

A Selex official stated, “Adults tend to consume protein irregularly, mainly from high-fat meat protein or plant protein, but it is better to consistently consume protein nutritional foods that evenly blend animal and plant proteins,” adding, “Maeil Drinking Protein is convenient for supplementing nutrition during activities like hiking or golf, outings, or busy mornings, and is also recommended as a healthy snack for parents or a nutritional snack for children.”

This content was produced with the assistance of AI translation services.