Lotte Department Store Relaunches Sold-Out Novelty Nupsi Short Padding

Sold Out First Batch of Short Padding Released in Collaboration with The North Face White Label
Navy Color Added, Available from the 20th at Main Store and 5 Other Locations

[Asia Economy Reporter Lim Hye-sun] Lotte Department Store is re-releasing the 'Novelty Nuptse' short padding, launched in collaboration with The North Face White Label to celebrate its 41st anniversary.

On the 17th, Lotte Department Store stated, "The black color of the 'Novelty Nuptse' short padding, released on the 7th in collaboration with The North Face White Label, sold out in three days at five stores," adding, "It gained popularity mainly among customers in their teens and twenties, with long lines forming even before opening."

The 'Novelty Nuptse' is a limited edition product reflecting the recent short padding trend, developed by Lotte Department Store in partnership with its collaborators, incorporating the demands and trends of the MZ generation. This year, the sports and outdoor industry predicted an increase in demand for short padding centered on the MZ generation (Millennials and Gen Z), expanding supply by more than 20%.

In response to this demand, Lotte Department Store and The North Face White Label will add a navy color following the black. Starting from the 20th, it will be sold in limited quantities at six stores: Lotte Department Store Main Branch, Jamsil Branch, Incheon Terminal Branch, Nowon Branch, Busan Main Branch, and Gwangju Branch. The price is 298,000 KRW.

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