Samsung Electronics Opens 'Nadapge Studio'... Personalized Home Appliance Experience at 20 Department Stores

[Asia Economy Reporter Kim Hyewon] Samsung Electronics announced on the 15th that it will operate the 'Nadapge Studio' to allow consumers to experience various customized home appliances more closely.

'Nadapge Studio' is designed to propose various lifestyles to consumers, focusing on Samsung Electronics' integrated home appliance slogan 'Home Appliances Nadapge,' featuring 'Bespoke' kitchen appliances, 'Grande AI' washing machines and dryers, TVs, and more.

Starting from the Galleria Department Store Gwanggyo branch on the 13th, Samsung Electronics plans to operate 'Nadapge Studio' at 20 major department store locations nationwide, including Shinsegae Department Store Gangnam branch, Lotte Department Store Main and Busan branches, and AK Department Store Suwon branch, until the end of January next year.

'Nadapge Studio' is composed of various experience zones to allow consumers to enjoy Samsung's customized home appliances more interestingly: the Bespoke Kitchen Zone where consumers can experience Bespoke refrigerators and cooking appliances; the TV Zone featuring QLED 8K and Lifestyle TVs; the Cube Zone decorated with the Wind-Free Cube air purifier and Bespoke Cube refrigerator; and the Clothing Care Zone centered on Grande AI and the AirDresser garment care device.

In addition to product experiences, limited edition goods will be given to participants who complete missions during on-site events, and customers who purchase products through this event will receive benefits worth up to 500,000 KRW per item.

Jung Hojin, Executive Director of Samsung Electronics Korea, said, "Nadapge Studio was prepared so that consumers can directly experience Samsung home appliances, which are creating a new paradigm in the home appliance market, starting with the Bespoke refrigerator," adding, "We hope this event will be an opportunity for consumers to discover their tastes and lifestyles and use home appliances Nadapge."

This content was produced with the assistance of AI translation services.