[Click eStock] "Brand X Successfully Enters Follow-up Brand Market"
[Asia Economy Reporter Hyungsoo Park] Research Alom analyzed on the 10th that Brand X Corporation is improving profitability through successful overseas expansion, successful entry into follow-up brand markets, and securing effective sales channels.
Researcher Seonghwan Choi of Research Alom said, "Brand X Corporation has introduced not only athleisure looks but also diet foods and modern men's brands," adding, "As follow-up brands such as 'Hwia', 'Three Care', and 'Mixx Mix' achieve results, dependence on 'Jeximix' will decrease from 90% to the 70% range."
He continued, "'Three Care' is a food brand for healthy dieting," and "sales of Three Care Pocket Dosirak reached 3.2 million units last year, a 200% increase compared to the previous year," he added.
Furthermore, "Recently, as time spent at home has increased, demand for diet foods has surged," and "this year, dosirak sales are expected to reach 25 billion KRW," he emphasized.
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Researcher Choi said, "they are diversifying sales markets through overseas market entry," and analyzed, "Jeximix ranked first in the leggings category within three months of entering Rakuten, Japan's largest online shopping mall."
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