Ssangyong Motor Holds 2020 Overseas Dealership Conference Online

Park Sung-jin, Executive Director of Product and Marketing Headquarters at Ssangyong Motor Company, is introducing the All New Rexton at the 2020 Overseas Dealership Conference held online on the 6th. Photo by Ssangyong Motor Company

[Asia Economy Reporter Kiho Sung] Ssangyong Motor announced on the 9th that it held its overseas dealership conference online for the first time in history due to the prolonged impact of COVID-19.

On the 6th at 5 PM (9 AM Central European Time, CET), Ssangyong Motor held the 2020 Overseas Dealership Conference through its global official YouTube channel.

The annual overseas dealership conference, held to strengthen cooperation with overseas sales networks and secure competitiveness in foreign markets, faced uncertainty about whether it would be held this year due to the COVID-19 pandemic. However, recognizing the need for continuous communication during the crisis and preparation for the post-COVID market situation, the event was conducted online through a virtual studio pre-recording.

The conference proceeded with the CEO's opening speech, introduction of new dealerships, sharing of business directions, presentations of outstanding dealership cases, new product introductions, and Q&A sessions. Approximately 300 Ssangyong Motor overseas dealership representatives from 90 countries worldwide attended online.

Ye Byeong-tae, CEO of Ssangyong Motor, delivered a welcome address, stating, “Although the internal and external business environment is challenging, we are preparing for the future by attracting new investors, launching new vehicles, and expanding our product lineup based on eco-friendly vehicle projects.” He also requested continuous interest and trust from the overseas dealership representatives.

This content was produced with the assistance of AI translation services.