Emart24's 'Wine of the Month' Sales Surpass 100,000 Bottles

Emart24's Wines of the Month for November, 'Seasons Vidal Icewine' and 'Diablo Intense Red Blend.' (Photo by Emart24)

[Asia Economy Reporter Seungjin Lee] Emart24's 'Wine of the Month' has established itself as a differentiated service by surpassing 100,000 bottles in sales volume.

Emart24 announced on the 9th that sales of products selected as Wine of the Month from January to October this year have exceeded 100,000 bottles.

Wine of the Month is a curation service where buyers carefully select wines suitable for each month and offer them at reasonable prices. As wine purchases at convenience stores have become more common and customer interest in wine has increased, Emart24 started a curation service for wine beginners from January this year.

In fact, Emart24's wine sales from January to October this year nearly doubled compared to the same period last year, and the liquor specialty stores launched in February last year have been introduced in a total of 2,400 stores as of the end of October this year. Liquor specialty stores are small specialized shops within convenience stores that display and sell wines, whiskeys, and more on dedicated shelves. As of October, they operate about 150 types of wine, 70 types of whiskey, and a total of about 230 types of liquor.

Emart24 will continue the Wine of the Month in November as well. For November, they selected the premium white wine 'Seasons Vidal Icewine (375ml)', suitable for Pepero Day, and the 'Diablo Intense Red Blend (750ml)', exclusively sold in the distribution industry.

Seasons Vidal Icewine is a 'VQA' grade wine made from 100% Vidal grapes produced in the Niagara Peninsula, Canada's top wine-producing region. Canada, like Germany, is well known for making authentic icewine by maintaining the minimum grape harvest temperature. VQA is an association organized by the Canadian government and wine research organizations to manage the quality of wines produced in Canada, and only wines that meet certain standards can display the VQA label.

Diablo Intense Red Blend is a new lineup from Casillero del Diablo, one of the world's best-selling wine brands, characterized by a variety of aromas and a smoother, richer fruit flavor as a blended wine.

Emart24 is also conducting a mobile app stamp event where the first 100 customers who purchase three bottles of Diablo Intense Red Blend (750ml) will receive a handmade wood cheese board. When purchasing wine, scanning the Emart24 mobile app integrated barcode earns one stamp per bottle of wine, and collecting three stamps automatically enters the customer into the event.

Arum Son, Emart24 liquor buyer, said, “We thank customers who have supported Emart24's Wine of the Month, and we will continue to strive to offer high-quality wines at reasonable prices.”

This content was produced with the assistance of AI translation services.