GS25 Offers Pre-Order Sales of 'Strawberry Sandwich' with 15 Million Units Sold

Sales Start 15 Days Earlier Than Usual, Receive Next Day After Reservation Before 2 PM

[Asia Economy Reporter Lim Hye-sun] GS Retail’s convenience store GS25 will start selling its strawberry sandwich, which has sold over 15 million units cumulatively, through pre-orders starting from the 11th. Usually released from December, this year’s strawberry sandwich is being introduced 15 days earlier.

Considering the harvest volume from strawberry-producing regions, the product will be available for customers who pre-order via GS25’s The Pop mobile application (app) throughout this month. If customers place a pre-order before 2 PM through the app, they can pick up the product at their desired GS25 store the next day. From December, the product will be available for purchase at all stores without pre-ordering through the app.

The strawberry sandwich has been a popular product since GS25 first launched it in 2015, the first in the industry. Over 1 million units were sold in its first year at S25. Despite being a seasonal limited product, nearly 4 million units were sold last year.

To enable the early release of the strawberry sandwich this year, GS25 will use European strawberry varieties that can be harvested early during November. From December, the Seolhyang variety, known for its excellent aroma and sugar content around 12 Brix, will be used.

Each strawberry sandwich contains four medium-to-large strawberries weighing about 16g each, and yogurt powder is added to the fresh cream to enhance its flavor. The price is 2,500 KRW.

GS25 expects the sales volume of this season’s strawberry sandwich, available only until April next year, to reach around 5 million units. The amount of strawberries used for this quantity is approximately 450 tons. GS25’s purchasing manager explained that since May, they have visited famous strawberry cultivation areas nationwide, including Nonsan, Goryeong, Sancheong, and Hadong, to finalize supply agreements for strawberry raw materials. They also stated that GS25’s strawberry sandwich contributes to increasing the income of strawberry farmers.

Meanwhile, GS25 has additionally prepared four strawberry-related fresh food items this month, including the French Pie Strawberry Jam Sandwich in collaboration with Haitai Confectionery, Strawberry Tongtong Tart, Strawberry Croissant Sandwich, and Strawberry Open Sandwich.

Lee Ji-young, MD in charge of sandwiches at GS Retail, said, “The strawberry sandwich, first introduced at GS25, has now established itself as a representative seasonal best-seller requiring up to 10 tons of strawberries per day.”

This content was produced with the assistance of AI translation services.