Samsung Life Insurance Introduces 'Digital Subscription Process' in the Non-Face-to-Face Era

Mobile Subscription for Customers Preferring Non-Face-to-Face Enrollment
Industry's First Automated 'Pre-Contract Disclosure Obligation'

Samsung Life announced on the 8th that it has introduced a 'Digital Subscription Process' that digitizes the insurance contract process to resolve customer inconveniences and enhance the efficiency of insurance consultants.

[Asia Economy Reporter Oh Hyung-gil] Samsung Life Insurance announced on the 8th that it has introduced a 'Digital Subscription Process' that digitizes the insurance contract process to resolve customer inconveniences and improve the efficiency of insurance consultants.

First, in line with the trend of preferring non-face-to-face interactions, a new 'Mobile Subscription' was introduced. After the consultant explains the product, if the customer wishes to subscribe to the insurance, they can do so via smartphone without needing to meet the consultant again.

When customers receive the insurance subscription link via KakaoTalk, they can complete the subscription themselves through identity verification and reviewing the product brochure without installing a separate app.

Additionally, Samsung Life Insurance automated the 'Pre-contract Disclosure Obligation' for the first time in the insurance industry.

Until now, customers had to rely on memory to input items that must be disclosed before the insurance contract, such as past medical history. However, if the customer consents, the system automatically retrieves insurance payment history, enabling the contract to proceed quickly.

If there is a Samsung Life Insurance subscription history within the past three months, it can be automatically confirmed without additional input, and a similar search function for disease names has been added to ensure accurate disclosure. This is expected to reduce the possibility of disclosure obligation violations and shorten the insurance subscription review period.

Furthermore, Samsung Life Insurance enhanced the tablet functionality in the digital subscription process. The number of checks was reduced (from 68 to 45) and the number of signatures (from 12 to 8) to shorten subscription time, and the insurance subscription forms were reduced from 43 types to 27 types. A function to retrieve previously entered insurance subscription information was also newly added.

A Samsung Life Insurance official said, "With the new digital subscription process, insurance can be subscribed anytime and anywhere non-face-to-face, and the insurance subscription procedure has been greatly shortened," adding, "We will continue to promote digital innovation centered on customers."

Samsung Life announced on the 8th that it has introduced a "Digital Subscription Process" that digitizes the insurance contract process to eliminate customer inconvenience and enhance the efficiency of insurance consultants.

This content was produced with the assistance of AI translation services.