E-World Introduces Jewelry AR Service

VIV Studios and Jewelry MOU

On the 3rd, E-World Jewelry Division and VIV Studios held a business agreement ceremony at the Kensington Hotel in Yeouido. From the left in the photo are Seomyeonghwan, CFO of E-World; Choi Yoonjung, Head of Online Headquarters of E-World Jewelry Division; Lee Suwon, CEO of E-World Jewelry Division; Kim Segyu, CEO of VIV Studios; Kim Wanho, Executive Director of VIV Studios; and Seo Junho, Head of DX Business Headquarters of VIV Studios. Photo by XXX

[Asia Economy Reporter Yujin Cho] E-World's jewelry division, which operates Lloyd, OST, and Clue, is taking on the industry's first augmented reality (AR) online mall challenge.

On the 4th, E-World's jewelry division announced that it signed a memorandum of understanding (MOU) with VIV Studios, a 3D graphic content specialist company, to proceed with the Lloyd AR online mall business.

The two companies held the MOU signing ceremony on the 3rd at the Kensington Hotel in Yeouido, attended by VIV Studios CEO Kim Segyu, E-World Jewelry Division CEO Lee Suwon, and related executives.

At the signing ceremony, discussions were held regarding ▲ investment in product development, workforce management, and business planning for the Lloyd AR online mall business ▲ cash investment for business progress, building solutions for AR implementation, and providing related consulting services.

Through this collaboration, E-World's jewelry division will proactively establish a powerful VR online channel that can differentiate itself from competitors in the untact era, while VIV Studios will secure a new commerce market beyond its existing CGI-focused advertising and film sectors through strategic investment.

Lee Suwon, CEO of E-World's jewelry division, said, "The non-face-to-face consumption trend, which has become the new normal due to COVID-19, has accelerated the era of virtual experience shopping. We hope to pioneer a new platform combining AR technology and commerce for the first time in the industry through this partnership."

E-World's jewelry division plans to accelerate its overseas expansion into China and Southeast Asia starting with this agreement.

Meanwhile, VIV Studios, collaborating with E-World, is a company producing renowned domestic and international game cinematics and VR·AR content, and recently produced content for MBC's special documentary "I Met You."

This content was produced with the assistance of AI translation services.