Yeongdeungpo-gu Ranks 2nd Among Seoul Districts in Service Quality Index (Courtesy)
Korean Standards Association Hosts '2020 Korea Service Quality Index' Seoul District Ranks 2nd ... Ranked 1st in Core Service, Publicness, Friendliness, and Appropriateness ... Rose 6 Places from 8th Last Year
[Asia Economy Reporter Jongil Park] Yeongdeungpo-gu (Mayor Chae Hyun-il) ranked 2nd among Seoul’s autonomous districts in the ‘2020 Korea Service Quality Index’ evaluation conducted by the Korea Standards Association.
The Korea Service Quality Index evaluation, which began in 2000, is a comprehensive indicator representing the quality level of the overall service industry.
Customer satisfaction with service quality is surveyed and announced twice a year, in the first and second halves of the year.
The target industries cover 79 fields across 10 service-related sectors.
Since 2019, the evaluation has expanded to include public administrative services for 47 local governments, including the 25 autonomous districts of Seoul under the 7th local government administration. This year, the administrative service quality of these local governments was assessed across nine categories: fundamental service, publicness, kindness, proactiveness, reliability, appropriateness, accessibility, convenience, and comfort.
The evaluation method involved selecting 300 citizens from each local government who had used administrative services within the past six months, conducting an internet panel survey from August to October this year.
As a result, Yeongdeungpo-gu scored 71.3 points, achieving 2nd place among Seoul’s 25 autonomous districts. This is a rise of six ranks compared to 8th place last year. The gap with 1st place Jongno-gu (71.5 points) was a narrow 0.2 points. The average score across all autonomous districts was 68.7 points.
Looking at the scores by evaluation category, Yeongdeungpo-gu ranked 1st among Seoul’s autonomous districts in four categories out of nine, including fundamental service (73.8), which assesses whether residents received the desired services in a timely manner, publicness (73.7), kindness (67.9), and appropriateness (71.0).
The district attributes this evaluation to various efforts such as the Yeongjung-ro pedestrian environment improvement project, fulfilling a 50-year wish of residents; proactive response to the COVID-19 situation; remodeling of the integrated civil service office that processes 65 types of permits and licenses in a one-stop manner and functions as a rest area and book caf? for residents; various local economic revitalization measures including non-face-to-face joint purchasing projects for traditional markets; and active communication with residents through various channels such as YouTube, SNS, and text messages.
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Chae Hyun-il, Mayor of Yeongdeungpo-gu, said, “I am grateful that many residents have given positive evaluations as a result of our multifaceted efforts to realize an open Yeongdeungpo since the 7th local government administration.” He added, “We will continue to strive to provide administrative services that residents can truly feel.”
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