Short Padding, Securing Victory This Winter... Department Store Short Paddings Released

Lotte Department Store Launches Exclusive Product for 41st Anniversary
"Capturing the MZ Generation"

[Asia Economy Reporter Cha Min-young] As fleece and short padding emerge as the trends for this year’s year-end, Lotte Department Store announced on the 3rd that it will launch the 'Nupsi' short padding in collaboration with The North Face White Label to celebrate its 41st anniversary on the 7th.

Lotte Department Store expects fleece and short padding to dominate this fall and winter (FW) outerwear trends. With demand for long padding, which has been popular for two years, declining, short padding is expected to become trendy, leading the sports and outdoor industries to increase short padding inventory by more than 20%.

In fact, short padding featuring various colors and glossy materials is emerging as a unique fashion item, especially among younger consumers. At the Nike store in the main branch, which opened newly in August, a limited edition 'Sherpa Fleece Jacket' was sold, forming a queue even before the opening and selling out on the same day.

Although long padding offers excellent warmth, its drawback is the inability to express individuality, causing young customers to turn to short padding that allows them to showcase their fashion coordination. Short padding can display street sensibility through design patterns. In particular, the newtro (a new interpretation of retro) trend has brought back popularity to short lengths and oversized styles.

The product prepared by Lotte Department Store is The North Face White Label’s signature short padding Nupsi (298,000 KRW), reflecting the short padding trend. The Nupsi short padding is a signature model characterized by lightweight fabric, warmth, and a voluminous design based on advanced technology. Lotte Department Store is releasing a limited quantity in the best-selling colors black and navy, reinterpreted as streetwear. The Nupsi product will be released in a limited quantity of black color on the 7th. It will be available at The North Face White Label stores in Lotte Department Store’s main branch, Jamsil branch, Incheon Terminal branch, Busan main branch, and Gwangju branch. Along with this, the outdoor leading brand ‘National Geographic’ will also launch a short down padding (279,000 KRW) as an exclusive product.

Kim Kwang-hee, head of the men’s sports MD team at Lotte Department Store, said, “As the MZ generation is emerging as a major customer base for department stores, planning limited edition exclusive products like the Nupsi short padding has become important.” He added, “We will continue to plan and present trendy products that meet customer demand.”

This content was produced with the assistance of AI translation services.