Chungcheong SMEs Successively 'Knock' on Vietnam Market, the Core of New Southern Policy

2020 TJB Vietnam Business Matching Day Held

Export Consultation in Vietnam Local Market

[Asia Economy Reporter Kim Cheol-hyun] The Korea Federation of SMEs (Chairman Kim Ki-moon), with the support of Chungcheongnam-do, Daejeon Metropolitan City, and Sejong Special Self-Governing City, announced on the 2nd that it held the '2020 TJB Vietnam Business Matching Day' together with TJB Daejeon Broadcasting.

Marking its second year, the Chungcheong-Daejeon·Sejong joint export consultation meeting saw participation from 46 local SMEs across various sectors, ranging from consumer goods such as cosmetics and health supplements to industrial goods including automobile parts and machinery. As a result, 425 consultations were conducted, amounting to approximately 77.02 million USD in discussions, and the Korea Federation of SMEs explained that 13 MOUs and on-site contracts worth 3.14 million USD were achieved.

Local governments shifted to non-face-to-face (untact) export consultations instead of dispatching personnel on-site, creating a public-private cooperation case through the planning of TJB Daejeon Broadcasting and local support from the Korea Federation of SMEs' Vietnam office. Kim Tae-hwan, Head of the International Trade Department at the Korea Federation of SMEs, stated, "It is very encouraging that many local governments and institutions are cooperating on overseas marketing strategies for local SMEs by utilizing non-face-to-face and digital methods in response to the post-COVID era," adding, "The Korea Federation of SMEs also plans to actively review and support ways to enhance the effectiveness of untact export support projects at its local offices."

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