Atopalm Launches Limited Edition MLE Cream to Celebrate 20th Anniversary
[Asia Economy Reporter Yujin Cho] Neopharm (CEO Kim Yang-su) is releasing its flagship product, 'MLE Cream,' as a large-capacity limited edition with a classic design to celebrate the 20th anniversary of Atopalm.
This limited edition product features a retro-style tube-type package design utilizing the original MLE Cream character. As Korea's original baby cream that has protected delicate baby skin barriers, the product includes illustrations conveying the 20-year history of MLE Cream, enhancing its collectible value.
The product is a large-capacity 200ml version, larger than the existing size, improving cost-effectiveness. The tube-type container allows for convenient and hygienic use, as well as easy portability.
MLE Cream applies the independently developed skin barrier MLE® technology to strengthen the skin barrier of dry and sensitive skin, helping with skin moisturizing and protection. With moisturizing effects lasting 48 hours, it has won first place in the 'Sensitive Skincare' category for 14 consecutive years in the 'Korea Brand Power Index (K-BPI)'.
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The Atopalm 20th anniversary limited edition MLE Cream is available for purchase on the official Atopalm online store Neopharm Shop and major online shopping malls.
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