KT 'Photobook', Surpasses 10,000 Subscribers

[Asia Economy Reporter Koo Chae-eun] KT announced on the 1st that the number of subscribers to its photobook service has surpassed 10,000.

The photobook, launched in partnership with Snaps, the industry leader, is a subscription service that allows users to create and receive one photobook per month for a monthly fee of 5,000 KRW. The photobooks can also be viewed through Olleh TV, establishing the service as a representative way to share memories with loved ones.

The most popular photobook theme among KT photobook customers is family photos, accounting for 60% of all photobooks. It has received particularly strong responses from women in their 30s and 40s who want to preserve their children's growth process. The number of cases where grandparents share digital photobooks to watch their grandchildren grow together is also steadily increasing, with about 30% of photobook customers who own Olleh TV using this service. Customers seeking photobooks with various themes such as couples, pets, travel, and hobbies are also continuously increasing.

KT plans to expand its subscriber base by diversifying products to meet the various needs of photobook customers. To this end, since last month, KT has introduced a VIP Choice benefit product that allows customers to create a premium photobook worth about 20,000 KRW. Starting this month, KT will also launch prepaid voucher products (3-use, 6-use, 12-use) so that customers who want to create more than one photobook per month can produce additional albums.

Sung Eun-mi, Executive Director of KT Wireless Service, said, "Photobooks have become a medium to convey feelings to loved ones such as family and couples in the post-COVID-19 era," adding, "We will continue to listen to our customers' voices and develop the photobook service to be easy and convenient for customers to use."

This content was produced with the assistance of AI translation services.