Woowa Brothers' "Mankwajeong", Launches Program to Discover and Nurture New Webtoon Artists

Seoul Webtoon Academy (SWA) and Webtoon Content Collaboration MOU

[Asia Economy Reporter Kim Cheol-hyun] The webtoon platform 'Manhwakyung' is launching a program to nurture new writers and strengthen webtoon content. Elegant Brothers, the operator of 'Baedal Minjok' (CEO Kim Beom-jun), announced on the 27th that it has signed a webtoon content cooperation memorandum of understanding (MOU) with Seoul Webtoon Academy (SWA).

SWA is an alternative educational institution created by active webtoon artists and comic education experts to nurture professional writers in line with the growing webtoon industry, operating on a 2-year, 6-semester system. This agreement was established for Elegant Brothers and SWA to jointly nurture aspiring writers into professional webtoon artists and discover diverse webtoon content.

Through the agreement, SWA will provide creative works produced during its educational courses to Manhwakyung, and Manhwakyung plans to discover new writers by selecting outstanding works among them and exposing them on the platform. Discussions for serialization are already underway based on short works produced in the first and second semester curricula, and some writers are about to sign contracts. Additionally, from the third semester curriculum, joint projects will be conducted, and the works created as a result of these projects will be serialized on Manhwakyung.

Kim Yong-hoon, head of Manhwakyung at Elegant Brothers, said, "Manhwakyung has served as a gateway for new writers by emphasizing differentiated genres, themes, and stories," adding, "Through this agreement, we will strive to discover and nurture talented new webtoon artists and expand the base of the webtoon market."

This content was produced with the assistance of AI translation services.