Paris Baguette Launches Premium Ready Meal Brand 'First Class Kitchen'

[Asia Economy Reporter Choi Saeng-hye] Paris Baguette announced on the 22nd that it is strengthening its meal product lineup by launching its own premium home meal replacement (HMR) brand, ‘First Class Kitchen.’

Paris Baguette will introduce a variety of Western-style products that combine bakery expertise with dining-out menus under the slogan “A meal made by a chef.”

Along with the launch of First Class Kitchen, Paris Baguette has enhanced both the quality and convenience of its existing home meal replacement products. Additionally, the product sizes have been increased by about 1.5 times compared to similar products sold on the market. The prices have been set reasonably so that anyone can enjoy them without burden. Another strength is the increased convenience by reducing cooking time, allowing customers to enjoy the products easily.

Paris Baguette First Class Kitchen consists of a total of 13 items, including 7 types of “main dishes,” which are key Western meals, and 6 types of “bakery products” that can be enjoyed using an air fryer.

The main dishes offer excellent taste and visual completeness as if prepared in a restaurant. They include ▲“Hamburg Steak Rice,” featuring a thick, juicy hamburg steak, soft scrambled eggs, and various vegetables ▲“Chicken & Shrimp Rose Pasta,” a harmonious dish with soft and savory rose pasta, roasted chicken, shrimp, and cheese ▲“Neapolitan Tomato Pasta,” packed with deeply flavored sausages in a savory tomato pasta, among others.

Alongside these, various air fryer-exclusive bakery items have been released to match the home cooking trend, including focaccia, soups, and meal kits. These include ▲“Spicy Chicken Focaccia,” made with carefully selected premium ingredients such as Italian premium flour, sea salt, and extra virgin olive oil, delivering a unique mildness and rich texture ▲“Mushroom Soup & Bread Bowl Kit,” a meal kit filled with savory flavor using sourdough soup bowls made with ‘Sangmijong,’ a mixed fermentation of four native lactic acid bacteria and native yeast, with finely chopped fresh mushrooms ▲“Mini Native Yeast Baguette,” fermented with native yeast from our nature, crispy on the outside and moist inside ▲“Mixed Berry Pastry,” a crispy pastry filled with five types of berries, along with existing mini bakery products.

A Paris Baguette official said, “As competition in the home meal replacement market intensifies, we have introduced differentiated HMR products by applying our 34 years of accumulated baking know-how and unique technology. We plan to continue offering trustworthy meal products through ongoing R&D and market research.”

This content was produced with the assistance of AI translation services.