Gwangju Bank Releases Limited Edition 'Local Love Account' Featuring Tourist Attractions and Specialty Product Designs
[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Bank (President Song Jong-wook) announced on the 19th that it has released a limited edition of the ‘Local Love Passbook,’ designed with local tourist attractions and specialties.
The ‘Local Love Passbook,’ which simultaneously launched two types, ‘Suncheon Love Passbook’ and ‘Hwasun Love Passbook,’ was created to contribute to the development of local communities by donating a portion of the profits to the respective regions based on sales performance.
By designing photos featuring local characteristics such as attractions and specialties selected by the local governments on the cover and inside pages of the passbook, it is expected to promote the region to a wider audience and encourage interest in local love.
All ‘Local Love Passbooks’ are produced in color, with a first batch limited edition of 3,000 copies of the ‘Suncheon Love Passbook’ and 2,300 copies of the ‘Hwasun Love Passbook.’
Additionally, they can be issued at all branches to anyone, providing an opportunity for expatriates to reminisce about their hometown and for customers without ties to Suncheon and Hwasun to learn about the unique characteristics of these regions.
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Song Jong-wook, President of Gwangju Bank, said, “As the representative bank of Jeonnam and Gwangju, we planned the ‘Local Love Passbook’ to practice local love and social contribution, and we ask for the interest and support of our customers.” He added, “We will continue to empathize with local issues for mutual growth with the region and strive to provide customers with various financial services through story-driven products that can move local residents.”
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