New Peugeot e-208, Named 'Small Electric Car of the Year' by UK's What Car

[Asia Economy Reporter Kiho Sung] Hanbul Motors, the official importer of Peugeot, announced on the 16th that the ‘New Peugeot e-208’ was selected as the ‘Small Electric Car of the Year’ at the electric vehicle awards held by the UK automotive media ‘What Car’, beating out prominent competing models.

‘What Car’, which organized this award, is a UK automotive media outlet published since 1978. Every year, it selects and announces the best cars in over 20 categories including Car of the Year, Family Car, Large and Small Electric Cars, SUVs, and more.

What Car gave high praise to Peugeot’s ‘Power of Choice’ strategy. Power of Choice is Peugeot’s new powertrain strategy that offers all powertrain options for every model. Customers of the New Peugeot 208 can choose from various powertrains such as electric, diesel, and gasoline according to their driving patterns, while enjoying the same driving pleasure, cargo space, and stylish design regardless of the powertrain.

The ‘3D i-Cockpit’ interior, first applied to the New Peugeot e-208, also received high marks for its excellent design, superior technology, and various advanced driver assistance systems (ADAS). Additionally, practical driving range and smooth suspension were mentioned, continuing the positive reviews on driving performance.

Steve Huntingford, editor of What Car, stated, "Considering everything, the New Peugeot e-208 is the best small electric car available for purchase," adding, "It has a good real driving range, the suspension plays a big role in maintaining comfort, and the interior is luxurious and eye-catching. The price is also attractive, and the infotainment system includes smartphone wireless charging and mirroring functions," explaining the reasons for its selection.

This content was produced with the assistance of AI translation services.