F1 Driver Lewis Hamilton Promotes 'LG SIGNATURE'

Digital Campaign Planned to Emphasize Technological Expertise

Formula One (F1) driver Lewis Hamilton has been selected as an ambassador to promote the core values of the ultra-premium LG SIGNATURE brand.

[Asia Economy Reporter Dongwoo Lee] LG Electronics has selected Lewis Hamilton, a world-renowned Formula One (F1) driver, as an ambassador to promote the core values of its ultra-premium LG SIGNATURE brand.

On the 15th, LG Electronics announced plans to launch a digital campaign with Lewis Hamilton emphasizing the overwhelming technological prowess of LG SIGNATURE. The campaign will highlight how the passion and effort for victory align with LG SIGNATURE’s goal of delivering the highest value to customers.

To raise awareness of LG SIGNATURE’s value among the rapidly emerging millennial generation, LG Electronics collaborates with brand ambassadors who are influential figures in sports, arts, and lifestyle fields.

Previously selected ambassadors include Misty Copeland, principal ballerina of the renowned American Ballet Theatre, who represents LG SIGNATURE’s refined design, and Olivia Palermo, a global influencer in fashion, who promotes LG SIGNATURE’s intuitive usability.

Jinhong Kim, Executive Vice President and Head of Global Marketing Center at LG Electronics, said, “We will conduct premium marketing with influential brand ambassadors to effectively communicate the core values of LG SIGNATURE to the millennial generation.”

Meanwhile, Lewis Hamilton, a British national and the current top active F1 driver, has won the world championship six times. Winning once more would tie the record for the most championships in history.

This content was produced with the assistance of AI translation services.