Online Fashion Brand TenMans Expands to Offline Market

Popup Store Opens at Shinsegae Department Store Gangnam Branch

[Asia Economy Reporter Yujin Cho] Tenmons, a fashion brand developed by Shinsegae International as an online-exclusive brand, is opening an offline store.

Tenmons announced on the 8th that it will open its first-ever pop-up store on the 4th floor of Shinsegae Department Store Gangnam from the 9th to the 29th of this month for three weeks.

Tenmons is a sustainable fashion brand that creates clothes that can be worn for 10 months of the year without seasonal distinctions. It carefully selects essential wardrobe pieces and produces them with the highest quality to ensure long-lasting wear. This concept has resonated with people tired of fast fashion, resulting in sales exceeding the target by 290% to date, with the highest sales recorded in September, showing continued positive response.

A Tenmons representative explained, "Customers who encountered Tenmons online repeatedly inquired about plans to open an offline store through Tenmons' official account, so to expand customer contact points, we decided to open a store in a key area of Seoul."

Since Tenmons has achieved better-than-expected results online so far, it expects that the integrated online and offline sales strategy for the second half of the year will actually create significant synergy effects.

The offline store will sell representative products of the brand, from Tenmons' bestsellers to new autumn items. Customers can directly experience Tenmons' unique high-end designs and superior quality.

First, the autumn new product of the ‘Masterfit Suit,’ which became the brand’s signature item after the first spring season launch and three reorder rounds, will be available. For the autumn season, the designs and colors of jackets, pants, and skirts have been expanded to broaden customers’ choices.

Additionally, Tenmons collaborates with domestic designer brands to present separate collections. For the autumn season, it released an elegant yet practical collection co-produced with ‘RECTO.’ Representative items include high-quality wool coats and setup suits with modern designs.

Moreover, high-quality clothing products such as eco-friendly Tencel material shirts and T-shirts, 100% cashmere knitwear, denim pants, and ‘Masterfit Shoes’ handcrafted by master shoemakers will be sold.

To commemorate the opening of the offline pop-up store, Tenmons will offer gifts based on purchase amounts to customers shopping at the store. Customers who spend over 300,000 KRW will receive a T-shirt, and those who spend over 500,000 KRW will be given a premium Italian leather belt on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.