'Korean Times Square' LG OLED TV, Giant Outdoor Advertisement
[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 5th that it has installed a giant outdoor advertisement for LG OLED TV on the exterior wall of the 'Grand Intercontinental Seoul Parnas' building located on Teheran-ro, Gangnam-gu, Seoul.
The advertisement is a lightbox type utilizing backlighting, measuring 13 meters wide and 50 meters tall. The total area reaches 650 square meters (㎡). It is larger than 510 units of 65-inch (approximately 163 cm diagonal) LG OLED TVs combined. It is the largest lightbox-type outdoor advertisement installed in South Korea.
In this advertisement, LG Electronics expressed the vivid picture quality of LG OLED TV by using the phrase "Overwhelming No.1 LG OLED TV" along with a sharp image of a wild beast. They also emphasized OLED technology leadership by adding a photo of the 'LG Signature OLED 8K' (model name ZX), the world's first 8K OLED TV released last year.
The daily traffic volume in the area where the advertisement is installed exceeds 80,000 vehicles. The nearby subway station, Samseong Station, has a daily ridership of 120,000 people. LG Electronics expects that through this overwhelmingly large outdoor advertisement, many people passing by will be effectively informed of the excellent performance of LG OLED TV.
This area was designated in 2016 as the first and only free display zone for outdoor advertisements in South Korea. It now hosts various forms of outdoor advertisements, earning it the nickname "Korean Times Square."
Earlier, around April, LG Electronics erected a 26-meter tall rectangular pillar structure in this area and installed giant LED signages measuring 12 meters wide and 21.8 meters tall on the front and back of the structure, respectively.
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Park Kyungah, Executive Director of LG Electronics Brand Communication, said, "We expressed the vivid picture quality of LG OLED TV through the largest outdoor advertisement in South Korea," adding, "Through differentiated advertisements, we will deliver the premium image of LG OLED TV to customers while also providing the enjoyment of seeing unique advertisements."
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