Coupang "Gyeongnam Small Business Owners' Sales Up 137% in First Half"

'Cheer Up Korea' 2nd Special Exhibition... Support for Companies in Gyeongnam Region

[Asia Economy Reporter Moon Hyewon] Through the collaboration between Coupang and Gyeongsangnam-do, small business owners in the Gyeongnam region have shown growth despite the COVID-19 shock.

According to Coupang on the 4th, as of the first half of this year, sales of small business owners in the Gyeongnam region who trade with Coupang increased by 137% compared to last year. This contrasts with the nationwide small business sales growth rate, which recorded a decline during the same period.

Coupang explained that the growth of small business owners in Gyeongnam was due to the cooperation between Coupang and Gyeongsangnam-do. Since April, Coupang has been collaborating with Gyeongsangnam-do to hold the “Cheer Up Korea” special exhibition, supporting small and medium-sized businesses whose sales channels were cut off due to COVID-19 to enter the online market.

“Cheer Up Korea” is a special exhibition that guarantees sales by pre-purchasing products from companies in the Gyeongnam region struggling due to the economic downturn. Joo Sanghyun, CEO of Yam Table in Tongyeong, who delivers various seafood and processed marine products directly from production sites, said, “After the COVID-19 outbreak, it was difficult to secure sales channels, but sales actually grew through Coupang’s Rocket Fresh.” He added, “Thanks to Coupang’s logistics infrastructure, our products have reached customers nationwide and we were able to compete on equal footing with large corporations.”

Coupang and Gyeongsangnam-do will continue the second “Cheer Up Korea” special exhibition until the end of the year. Gyeongsangnam-do is investing 100 million KRW in this event to provide customers with immediate discount benefits. Coupang will additionally invest more than 120 million KRW to directly support marketing and advertising activities to help increase sales of small business owners in the Gyeongnam region. During the event period, over 1,100 products from 115 small business owners in the Gyeongnam region will be introduced to customers nationwide.

This content was produced with the assistance of AI translation services.