Cheil Worldwide and Samsung Fire & Marine Insurance's 'Mr. Trainer' Ad Surpasses 6 Million Views on YouTube
[Asia Economy Reporter Seungjin Lee] Cheil Worldwide announced on the 29th that the Samsung Fire & Marine Insurance advertisement titled ‘Mr. Trainer,’ featuring Mr. Trot singers Jang Minho and Jung Dongwon as models, has surpassed 6 million views on YouTube.
This advertisement, produced by Cheil Worldwide, is characterized by delivering the message “Samsung Fire & Marine Insurance is your health partner protecting your health” through easy-to-follow dance and song. The ‘Health Partner Song’ rearranges the familiar Samsung Fire & Marine Insurance ‘Cheonman Dahaeng’ commercial jingle into a disco-style melody with trot singing style. The ‘Health Dance’ choreography was created in collaboration with experts, incorporating actual exercises targeting different body parts such as wrists, shoulders, chest, and arms.
In particular, Jang Minho and Jung Dongwon, who showed a genuine uncle-nephew-like chemistry on Mr. Trot, demonstrate perfect harmony by dancing and singing energetically together in the advertisement. This ad, combining Mr. Trot models with lively dance and song, has gained popularity through word of mouth on social media and other platforms, receiving over 3,000 comments.
Lee Hwansuk, CD of Cheil Worldwide who produced the advertisement, said, “This achievement is the result of a partnership between content and content consumers, capturing the brand’s message in a form that consumers most want to see and hear.”
Meanwhile, Samsung Fire & Marine Insurance is also conducting an online event using the Health Dance. The event, named ‘Health Dance Challenge,’ invites participants to post videos on Instagram of themselves following the health dance or exercising, with various prizes awarded through a draw.
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A Samsung Fire & Marine Insurance official stated, “The positive image shown by the two models working in harmony as partners seems to have resonated well with the Samsung Fire & Marine Insurance brand, attracting enthusiastic interest from many customers. We plan to continue producing various health-related content based on our brand slogan, ‘Good Insurance for You.’”
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