Monami Launches Unique Collaboration Package with Hwalmyungsu

[Asia Economy Reporter Moon Hyewon] Stationery company Monami is launching a collaboration package with Dongwha Pharm's ‘Hwalmyungsu’.

This collaboration package draws attention as it marks the 123rd anniversary of Hwalmyungsu, bringing together two leading long-standing brands from the stationery and pharmaceutical industries to present a single product.

The package, inspired by the hexagonal shape that is the identity of the Monami 153 ballpoint pen, contains a large 450ml bottle of Hwalmyungsu. The label on the Hwalmyungsu bottle features the black and white colors of the Monami 153 Original, designed to represent the pen’s knock part.

Following this collaboration package, Monami plans to release a premium 153 ballpoint pen made of matte metal material in the signature green color of the Hwalmyungsu brand next month.

A Monami marketing representative said, “This Hwalmyungsu collaboration package was designed with a witty design to bring small joys to tired daily lives,” adding, “Please look forward to the Monami X Hwalmyungsu collaboration pen to be released next month.”

The consumer price of the Hwalmyungsu 123rd anniversary edition is 12,000 KRW and it is available at pharmacies nationwide.

This content was produced with the assistance of AI translation services.