Samsung Electronics Launches New Model of Wind-Free Air Conditioner in Brazil... Targeting Premium Market

Introduction to Residential and Commercial HVAC Solutions

An employee of Samsung Electronics Brazil is introducing the new model of the Wind-Free Air Conditioner.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics is launching a new model of the 2020 Wind-Free Air Conditioner in Brazil and is set to actively target the local premium market.

Samsung Electronics announced on the 24th that it held an online product launch event for over 3,000 attendees, including media and business partners, from the 22nd to the 23rd.

At this event, various home and commercial air conditioning solutions were introduced, including new Wind-Free Air Conditioner models such as wall-mounted and cassette-type (ceiling indoor unit), System Air Conditioner 360, and large commercial multi (DVM) systems.

Located in the Southern Hemisphere, Brazil enters the air conditioner summer peak season starting from the fourth quarter.

Samsung Electronics has been selling Wind-Free Air Conditioners in the Brazilian market since 2017, and this year plans to significantly expand its lineup featuring Wind-Free cooling functions.

Samsung Electronics is strengthening its position in the premium market by expanding Wind-Free Air Conditioner sales not only for home use but also in the B2B market, including large hospitals and shopping malls.

Jaehoon Kim, Executive Director of Samsung Electronics Brazil, said, “Through expanding Wind-Free Air Conditioner sales, we will lead market trends with innovative technology and design in the Brazilian air conditioner market.”

This content was produced with the assistance of AI translation services.