"1 in 3 People Buy Chuseok Gift Sets Worth Over 100,000 Won"

Under 100,000 Won Chuseok Gift Sets Decrease from 71% to 61%
High-End Chuseok Gift Sets Over 200,000 Won Surge from 8% to 16%
- Increased Spending by Returning Home Visitors Due to COVID-19 Prevention

[Asia Economy Reporter Lim Hye-seon] As more people are giving up returning home for Chuseok this year, sales of Chuseok gift sets priced over 200,000 won have increased compared to last year.

According to an analysis of sales from the Chuseok gift promotion held by the mobile food life shop Hello Nature over the past month (8/24~9/21), the sales proportion of Chuseok gift sets priced over 200,000 won nearly doubled compared to last year.

Looking at the sales proportion by price range, the share of gift sets under 100,000 won, which accounted for the largest portion, decreased from 71% last year to 61% this year, while the share of gift sets over 100,000 won increased from 28% to 38%.

One out of three customers who purchased Chuseok gift sets from Hello Nature chose gift sets priced over 100,000 won.

In particular, among gift sets priced over 100,000 won, the number of customers choosing premium gift sets priced over 200,000 won increased significantly. This year, the sales proportion of gift sets over 200,000 won accounted for 16%, nearly double that of last year.

As sales of high-priced gift sets over 200,000 won expanded, Hello Nature’s total sales of Chuseok gifts this year soared to 258% compared to the same period last year (D-10).

This is because the number of voluntary "Gwipojok" (people who give up returning home) increased to prevent COVID-19, and more people are trying to express their feelings with premium gifts to family, relatives, and acquaintances instead.

The most popular item among gift sets in both the 100,000 to 200,000 won and over 200,000 won price ranges was the Korean beef (Hanwoo) set. In fact, sales growth in Hello Nature’s meat category nearly tripled compared to the previous year.

Distinctive products combining various items, such as the ‘Shine Melon Mixed Gift Set’ featuring melon and Shine Muscat grapes, and the ‘Jeju Premium Mixed Gift Set’ containing Jeju island’s Okdom fish and cutlassfish, also showed remarkable popularity.

To reduce customers’ burden in preparing for Chuseok, Hello Nature is offering all members who purchase Chuseok gift sets a 10,000 won discount coupon usable immediately and benefits that accumulate up to 15% of the payment amount until the 29th of this month.

Additionally, among customers who purchase Chuseok gift sets, a lottery event is being held to give away three Balmuda kitchen appliance sets (1 winner), one Odense dinnerware set (2 winners), and four Blue Bottle home brewing sets (10 winners).

This content was produced with the assistance of AI translation services.