Gyeongnam Pharmaceutical Lemona Wins '2020 Brand of the Year Award' Chosen by Korean and Chinese Consumers

2020 Brand of the Year Award, 'Vitamin Supplements' Category Winner for 15 Consecutive Years
Chosen by Chinese Consumers as 2020 Korea Brand of the Year,
Honored for 6 Consecutive Years in the 'Inner Beauty' Category

[Asia Economy Reporter Jang Hyowon] Kyungnam Pharmaceutical (CEO Bae Geonwoo) announced on the 21st that 'Lemona' has won the ‘2020 Brand of the Year Award’ chosen by consumers in Korea and China.

Hosted by the Korea Consumer Forum, this event selects and awards the best brands and products in each category every year. From July 27 to the 9th of last month, the best brands in each category were chosen through two weeks of online and mobile voting as well as one-on-one telephone surveys.

Among them, Lemona was selected as the No. 1 brand for 15 consecutive years in the ‘Vitamin Preparation’ category of the Brand of the Year Award and was also chosen as the best brand in the ‘Inner Beauty category’ for six consecutive years in the ‘Korea Brand of the Year Award chosen by Chinese consumers.’

In particular, through the People’s Daily Online, a leading Chinese media outlet, Lemona achieved the remarkable feat of being the only brand selected for six consecutive years in the ‘Korea Brand of the Year Award chosen by Chinese consumers,’ maintaining high recognition in China.

Additionally, with the recent rise in interest in immunity, the popularity of vitamins has increased, further boosting attention toward Lemona, Korea’s representative vitamin brand.

Lemona first appeared on the market in 1983 as Korea’s first ‘powdered vitamin to be taken without water’ and has been loved by consumers for 37 years without change.

It has gained attention through various marketing activities by appointing IU in 2012, Kim Soo-hyun from 2014 to 2016, and Red Velvet’s Irene in 2018 as models, and recently signed BTS as a model, gaining great popularity with the campaign “Everyday Lemona.”

This content was produced with the assistance of AI translation services.