[Interview] AbleSoft CEO Jeong Min-gwon Dominates the Metropolitan Area Electronic Whiteboard Market

Declaration of Gyeongnam Region Market Entry Ahead of Establishing 'Remote Lecture Room' Early Next Year

Jung Min-kwon, CEO of AbleSoft.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Choi Hyun-joo] "There are countless electronic whiteboards on the market, but our company's product is designed from the perspective of teachers and students, so we pride ourselves on its practicality."

Jeong Min-gwon (40), CEO of AbleSoft Co., Ltd., a company specializing in electronic whiteboards, introduced his background of running a private academy immediately after graduating from a college of education, emphasizing, "You can judge students' understanding of the curriculum just by their eyes."

AbleSoft Co., Ltd., located in the Gyeongnam Creative Economy Innovation Center, is a young and promising venture company established in 2018. Producing electronic whiteboards under the brand name 'AbleClass,' the company started with an initial capital of 20 million KRW and has grown into a respectable company with seven employees. They have also registered three trademarks related to electronic whiteboards and one eye-tracking patent transferred from Dongguk University.

AbleSoft's electronic whiteboards, aiming for annual sales of 5 billion KRW and a public listing in the future, are considered the most user-friendly in classroom settings. They are competitively priced in the low 2 million KRW range and offer thorough remote services from installation to after-sales service, which are regarded as major strengths.

In particular, this whiteboard allows teachers to enlarge and write on only the desired parts of the textbook content, making it easier and more accurate to convey lesson material to students. In fact, the 'AbleClass' electronic whiteboard, equipped with various functions and features, is used in over 90% of locations in Seoul and the metropolitan area, including Hanyang University, the Korea Military Academy, and education hotspots like Daechi-dong and Mok-dong.

CEO Jeong Min-gwon explained the background of founding the electronic whiteboard company, saying, "Since running a private academy, I have been thinking about how to get students to raise their heads and pay attention in class." The result of his thinking was, "Why not display the book the children are looking at on the whiteboard?"

Usage of AbleSoft Co., Ltd.'s electronic whiteboard 'AbleClass'. (Photo by AbleSoft)

He concluded that most existing products were created from the 'developer's mindset rather than the teacher's mindset.' Based on this judgment, he immediately closed his academy and jumped into the business as a developer. When he expressed his willingness to close the well-run academy overnight, he faced opposition from his family and those around him, but his determination could not be shaken.

Having combined technical skills with marketing know-how, CEO Jeong plans to focus on the Gyeongnam region through a remote lecture room scheduled for release early next year, moving beyond the metropolitan market that he has emphasized so far.

CEO Jeong expressed confidence, saying, "Although we have mainly entered Seoul and the metropolitan area, we are confident that educational institutions in Gyeongnam will seek out our products extensively."

This content was produced with the assistance of AI translation services.