LG Electronics Conducts 'Goldstar Air Conditioner' Digital Campaign with Customers

[Asia Economy Reporter Ki-min Lee] LG Electronics unveiled a digital campaign video on the 18th that utilizes the long-time customer favorite ‘GoldStar Air Conditioner.’

The campaign video contains stories intertwined with customers’ experiences using the GoldStar Air Conditioner. Notably, Lee Jin-joo, the creator of the famous animation ‘Run Hani,’ also participated in the campaign. The artist personally met selected customers and gifted them comics based on their individual stories. The campaign video can be viewed on LG Electronics’ YouTube channel.

Prior to this, LG Electronics held an air conditioner replacement event for a month starting early July to celebrate the 20th anniversary of the Whisen brand launch. Among customers who sent in stories related to the GoldStar Air Conditioner, winners were selected to receive a Whisen ThinQ air conditioner. Customers who discovered GoldStar air conditioners in use around them and shared them on social networking services (SNS) were entered into a draw to receive gifts.

About 700 stories were submitted for this event. These included a story about a GoldStar air conditioner that had been with a father’s barbershop for 43 years, a story about purchasing the first GoldStar air conditioner in the neighborhood in 1983 which gathered the whole neighborhood at the house, and a story of a grandfather in his seventies participating in the event with a handwritten letter, among others.

LG Electronics began its air conditioner business in 1968 by introducing the country’s first window-type air conditioner (model name: GA-111). In 2000, LG launched a new air conditioner brand, LG Whisen. Whisen is a combination of ‘Whirlwind’ and ‘Sender,’ meaning ‘a strong swirling wind.’

LG Electronics offers features that customers want using its differentiated technology. The LG Whisen ThinQ air conditioner, released in January, is equipped with a four-stage clean management function that keeps the airflow path?from the incoming air filter to the blower fan?more comfortable. This function includes ▲Filter Clean Bot (stage 1), which automatically cleans dust from the ultra-fine filter weekly ▲Air purification performance certified by the Korea Air Cleaning Association CAC (Certification Air Conditioner) that removes ultra-fine dust particles as small as 0.3㎛ (stage 2) ▲Automatic drying of the heat exchanger to remove moisture inside the air conditioner (stage 3) ▲UV LED fan sterilization that sterilizes 99.9% of the fan producing the airflow (stage 4), conveniently managing key components automatically.

Lim Jeong-su, head of B2B marketing at the Korea Sales Headquarters, said, “We launched this digital campaign to give back to customers who have loved LG Electronics air conditioners from GoldStar to Whisen,” adding, “We will continue to strive to create products that are loved for a long time.”

This content was produced with the assistance of AI translation services.