Lotte Confectionery Releases Limited Edition 'Mon Cher X Jean-Michel Basquiat'

[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 17th that it has launched a collaboration product incorporating the works of Jean-Michel Basquiat into the design of its premium cream cake "Mon Cher".

Jean-Michel Basquiat appeared like a comet in the early 1980s New York art scene and left behind about 3,000 works in a short period of eight years. He is regarded as a painter who opened a new horizon in contemporary visual culture through artworks filled with the energy of freedom and resistance.

This Jean-Michel Basquiat collaboration product is limited to the "Mon Cher Cream" and "Mon Cher Cacao" products within the "Mon Cher" brand, featuring Basquiat's works on the product cases and inner packaging, creating a special design package that evokes a desire to collect, differentiated from the existing ones.

To commemorate the launch of this product, Lotte Confectionery is running a purchase certification event until November 30. Customers can access the event page via the QR code on the outer surface of the "Mon Cher" case and enter the 8-digit number written inside the case. The prizes include instant rewards, where winners are notified immediately upon entry, and lottery prizes. Instant prizes include tickets to the Jean-Michel Basquiat exhibition (700 winners), a Basquiat limited edition office kit containing a blanket, cup, and laptop pouch (100 winners), while the lottery prize is a Dyson Airwrap (2 winners).

Additionally, a separate event at large discount stores will offer a limited quantity of Mon Cher X Basquiat design tarpaulin bags on a first-come, first-served basis to customers who purchase Mon Cher collaboration products above a certain amount.

Meanwhile, the Jean-Michel Basquiat exhibition will be held from the 8th of next month until February 7, 2021, at the Lotte Museum on the 7th floor of Lotte World Tower.

This content was produced with the assistance of AI translation services.