Car camping and test driving at the same time... Hyundai Motor launches experience platform 'Wheelfing'

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company is launching a dedicated platform called ‘Wheelping’ that combines free test drives of easy-to-use new sports utility vehicles with car camping (overnight stays in cars) experiences.

The ‘Wheelping’ service is an experiential platform created by combining the words Wheel and Camping. Starting from the application opening on the 17th, it will officially launch. Customers who wish to participate can apply through the mobile web by selecting the schedule, the vehicle they want to rent, and the necessary camping equipment. If selected, they pay an additional rental fee for the requested equipment and enjoy a 1-night, 2-day car camping experience.

The available vehicle models for rental are the facelift model of the 4th generation Santa Fe, ‘The New Santa Fe,’ and the 4th generation ‘New Tucson (NX4)’ launching this year. A total of 140 teams will be selected to provide an attractive car camping travel opportunity.

Additionally, through a partnership with the camping specialty brand ‘Minimalworks,’ car camping equipment will be available for paid rental, and recommended information about campgrounds as well as a welcome package will be provided.

Applications can be made through the dedicated website, and camping experiences will be operated twice a week for about a month from November 10, after the Chuseok holiday ends, until November 1. Each session will accommodate 20 teams, running over a total of 7 rounds.

Winners will be notified individually three days after the application period for each round ends, and vehicle pickup and return will all take place at Hyundai Motorstudio Goyang.

More detailed information such as the schedule and application periods for each round of the car camping experience platform ‘Wheelping’ can be found on Hyundai Motor Company’s website or the Wheelping application site.

A Hyundai Motor Company official stated, “‘Wheelping’ is a newly prepared platform by Hyundai to deliver a new experience of automotive space. We hope that the easy car camping trips provided by ‘Wheelping’ will bring vitality to customers’ daily lives, which have been exhausted by COVID-19.”

This content was produced with the assistance of AI translation services.