Shinsegae Food 'No Brand Burger' Opens First Store in Busan

[Asia Economy Reporter Choi Saeng-hye] No Brand Burger, a popular cost-effective burger by Shinsegae Food, has opened its first store outside the Seoul metropolitan area in Busan.

On the 17th, Shinsegae Food announced the opening of its first Busan store, Busan Daeyeon Branch, located in Daeyeon-dong, Nam-gu, Busan, with a size of 180㎡ (55 pyeong) and 72 seats. Daeyeon-dong, Nam-gu, Busan, is a representative commercial area in Busan, frequented by the main customer base of burgers aged 10 to 30, with universities such as Pukyong National University and Kyungsung University concentrated there, along with large apartment complexes and administrative offices.

As soon as the interior construction began last month at No Brand Burger Busan Daeyeon Branch, photos of the partitions were steadily posted on social networking services (SNS), attracting attention from customers in the Busan area. Especially, during the pre-opening test operation from 3 PM to 8 PM on the 16th, one day before the official opening, about 300 customers visited despite no special promotions, showing high expectations for No Brand Burger.

To commemorate the opening of No Brand Burger’s first store in Busan, Shinsegae Food conducted a ‘No Mask, No Burger’ campaign encouraging mask-wearing to safely use the store amid the COVID-19 situation, and gave No Brand Burger mask straps to 300 visiting customers.

A Shinsegae Food official said, “After launching just one year ago, with 45 stores and cumulative sales exceeding 3.5 million units, No Brand Burger has received explosive responses in the metropolitan area. We opened the first store in Busan to spread this craze nationwide. Starting with Busan Daeyeon Branch, we plan to expand No Brand Burger stores to various regions nationwide, including Daegu scheduled to open next month, to develop it into a leading domestic hamburger franchise.”

This content was produced with the assistance of AI translation services.