LG HomeBrew, the Craft Beer Maker, Sees a Sharp Increase in New Product Sales

50%↑ Compared to Same Period Last Year in July-August
Automatic Processes for Fermentation, Aging, and Storage

An LG Electronics employee is producing the capsule-type craft beer maker 'LG HomeBrew' at the Changwon plant in Gyeongnam on the 16th.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 16th that sales of its capsule-type craft beer maker, ‘LG HomeBrew,’ increased by more than 50% in the past two months (July-August) compared to the same period last year. In particular, sales in July surged to about four times that of the same month last year.

LG Electronics explained that the prolonged COVID-19 pandemic has increased the time people spend at home, raising interest among customers who enjoy drinking at home. The price, set at around 1 million KRW, which is about one-quarter of the price of the product launched last year, also improved customer accessibility.

LG HomeBrew is promoted as the world’s first capsule-type craft beer maker that allows anyone to easily make their own beer. By inserting a capsule-type beer ingredient package and water into HomeBrew, the beer-making process?including fermentation, maturation, and storage?is automatically carried out with simple operation.

LG Electronics explained that the product integrates unique home appliance competitiveness, including inverter technology that adjusts the compressor operation according to the situation, technology that automatically controls the temperature and pressure required for fermentation, and technology that automatically maintains the optimal temperature for beer storage and maturation.

The product’s thorough hygiene management system is also an advantage. The hot water sterilization cleaning system cleans and sterilizes the paths inside the product through which beer and water pass before and after making beer. If users subscribe to the Care Solution service, a Care Solution manager visits every six months to manage internal and external cleaning and filter replacement.

LG Electronics is expanding tasting locations to 100 LG Best Shops nationwide to promote the taste of freshly brewed beer from HomeBrew.

This content was produced with the assistance of AI translation services.