Guro-gu Operates Online Direct Market for Chuseok Celebration

Utilizing District Office Websites... 10 Local Governments Offer 10-20% Discounts on Specialty Products Until the 18th

[Asia Economy Reporter Jong-il Park] Guro-gu (Mayor Lee Seong) is operating an online direct transaction market in celebration of Chuseok.

Guro-gu announced on the 16th, "The direct transaction market, which was held every year in front of the district office square before Chuseok, will be held online this year to prevent COVID-19," adding, "This event was prepared to provide excellent products to local residents at affordable prices and to help increase sales for farms struggling due to COVID-19 and typhoon damage."

Guro-gu has opened an ‘Online Direct Transaction Market’ page on one side of the district office website.

The ‘Online Direct Transaction Market’ includes farms from a total of 10 local governments, including six sister cities: Goesan-gun in Chungbuk, Yecheon-gun in Gyeongbuk, Yeongwol-gun in Gangwon, Haenam-gun in Jeonnam, Danyang-gun in Chungbuk, and Namwon-si in Jeonbuk. Regional specialties such as fruits, Korean beef, seafood, and grains are sold at prices 10-20% cheaper than market prices until the 18th.

Meanwhile, Guro-gu also supports securing online sales channels for traditional markets in the district whose sales have decreased due to COVID-19. To assist traditional market merchants unfamiliar with online sales, a business agreement was promoted with cable broadcaster D'Live, which operates an online shopping mall, and three local traditional markets (Guro Market, Garibong Market, Gocheok Neighborhood Market). According to the agreement, merchants handle product registration and packaging, while D'Live manages the shopping mall website and orders. Delivery is handled by courier companies.

Through this, merchants reduce the time and effort needed for product promotion and delivery for online sales, and customers can purchase desired items without visiting the market in person. To promote sales, the ‘Online Market Dalgumi’ event will be held from the 18th to the 25th. Customers who purchase products on the online shopping mall and leave reviews will be selected for excellent reviews and awarded gift certificates. For more details, refer to the district office website.

A Guro-gu official said, "We expect this online event to increase sales for farms and merchants," and added, "We will actively support local small business owners to diversify their sales channels in line with the COVID-19 era."

This content was produced with the assistance of AI translation services.