HiteJinro to Revamp Maehwasu, Its Plum Wine Brand

[Asia Economy Reporter Choi Saeng-hye] The plum wine brand ‘Maehwasu’ is undergoing a complete makeover.

HiteJinro announced on the 15th that it will renew ‘Maehwasu,’ which has led the domestic plum wine market with the flavor and sweetness of plums, and expand its market presence.

This renewal reflects the recent diversification of package design in the liquor market and the trend of enjoying light and pleasant low-alcohol beverages. To this end, the font on the front of the label has been updated to a trendy style, and the plum blossom design, which highlights the characteristics of plum wine, has been refreshed to add visual brightness. Additionally, the alcohol content has been lowered from 14% to 12%, and the quality of the wine has been improved to allow consumers to enjoy the rich plum aroma and sweetness more comfortably.

Maehwasu is made from high-quality green plums aged at low temperatures and filtered through freezing, resulting in a soft and refreshing taste. Its fresh plum scent and easy drinkability have been well received, especially among women who are sensitive to alcohol and those who prefer low-alcohol drinks. In particular, based on HiteJinro’s accumulated manufacturing technology, the product offers high quality at a reasonable price, establishing itself as a representative domestic plum wine that consumers use without burden.

The brighter and sweeter Maehwasu will be available at nearby restaurants and supermarkets starting at the end of this month.

This content was produced with the assistance of AI translation services.