illoom, New Campaign 'My illoom Life' Perfectly Tailored to My Style

Presenting Household Furniture Tailored to Consumer Characteristics and Lifestyles Such as Family Structure, Occupation, and Hobbies

Key scenes from iloom's '2020 My iloom Life' campaign TV commercial.
[Photo by iloom]

[Asia Economy Reporter Kim Jonghwa] Ilroom, the living furniture specialist brand of the Fursys Group, is launching the '2020 My Ilroom Life' campaign.

The My Ilroom Life campaign is a lifestyle brand campaign that conveys Ilroom's value as a brand that changes life beyond furniture. It starts from the diverse needs in consumers' daily lives and specifically shows the new lifestyle experienced after meeting Ilroom.

The TV commercial released with the campaign launch delivers the message that you can enjoy a life "tailored to the style I want" with Ilroom. The advertisement begins with Ilroom brand model Gong Yoo asking, "Why do you buy Ilroom?" and shows various Ilroom lifestyles as the background spaces change to bedroom, living room, workspace, and more.

Short episodes recreate Ilroom life created by product features such as "Cushino life that transforms according to the family life cycle" and "Como life that is comfortable separately and together according to each person's posture." Through this, it shows a lifestyle perfectly suited to my style that can be enjoyed through Ilroom, allowing viewers to vividly feel the priceless satisfaction of 'Ilroom life.'

Since last year, Ilroom has been conducting the My Ilroom Life campaign, sharing the Ilroom life experiences of real consumers with various lifestyles to deliver the campaign's message.

This campaign will also share Ilroom life experiences of various consumers including existing customers, trial groups, and influencers. In addition, Ilroom plans to carry out various online and offline activities including the launch of new products that will lead new lifestyles.

An Ilroom representative said, "Ilroom has established itself as a brand that creates changes in life by discovering and realizing consumers' diverse tastes and needs through innovative products," adding, "Through this campaign, we hope many consumers will experience the changed life with Ilroom and feel Ilroom's value that connects spaces and people."

This content was produced with the assistance of AI translation services.