The No.1 "Gift to Give" is Fresh Food... What is the No.1 "Gift to Receive"?

Tmon Announces 'Chuseok Gift Trends' Based on Survey Results

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 15th that a survey conducted with about 700 customers regarding Chuseok gifts showed a difference between the gifts people want to give and those they want to receive: the most desired gifts to give were "fresh foods such as Korean beef," while the most desired gifts to receive were "cash-equivalent gifts."

In the survey conducted over four days starting from the 11th with about 700 customers, the gift that customers most wanted to give was fresh foods such as Korean beef, accounting for 28.5%, ranking first. This was followed by health functional foods (23.7%), cash (17.7%), and food gift sets (15.6%).

Regarding the gifts customers wanted to receive, cash recorded the highest response at 26.3%. When combined with gift certificates (17.2%), nearly half, 43.5%, preferred cash-equivalent gifts. This was followed by fresh foods (25.7%), health functional foods (14.3%), and food gift sets (11.2%).

The average gift preparation cost per person was under 100,000 KRW for 84.6% of respondents. By amount, 34.7% spent between 30,000 and under 50,000 KRW, 31.2% between 50,000 and under 100,000 KRW, and 18.7% between 10,000 and under 30,000 KRW. Additionally, 11% spent between 100,000 and under 200,000 KRW, and only 2.4% exceeded 200,000 KRW. Regarding the question about the increase in the Kim Young-ran Act limit during the Chuseok period, 40% responded that they "do not pay much attention," 36.2% thought it was an "appropriate measure," and 23% responded that it was "inappropriate."

TMON will hold a special "Chuseok Celebration" event until the 4th of next month to help customers conveniently prepare Chuseok gifts. Along with a 15% discount coupon, four special products will be recommended daily. Lee Jin-won, CEO of TMON, said, "As the non-face-to-face trend spreads ahead of Chuseok, we are making efforts to ease consumers' concerns about gifts," adding, "We will do our best to build a richer and safer shopping environment by supporting not only special-priced products but also enabling non-face-to-face shopping through gift-giving."

This content was produced with the assistance of AI translation services.