Samyang Foods Launches Spicy and Tangy Addictive Flavor 'Kimchi Buldak Bokkeummyeon'
[Asia Economy Reporter Choi Saeng-hye] Samyang Foods announced on the 15th that it will launch a new product under the Buldak brand, "Kimchi Buldak Bokkeummyeon."
Kimchi Buldak Bokkeummyeon is a product that combines kimchi, a representative Korean dish, with Buldak Bokkeummyeon to emphasize the flavor of Korean cuisine. The recipe stir-fries spicy Buldak with tangy kimchi to create an addictive spicy and sour taste, and it features plenty of dried kimchi flakes to enhance the texture. The Scoville Heat Unit (SHU) rating is 4000, which is similar to the original Buldak Bokkeummyeon (4404 SHU).
The packaging features a limited edition design in collaboration with Jinro. The meeting of the original ramen and the original soju is expressed with a newtro concept, utilizing each company's past logos, and the front displays the Buldak character "Hochi" and the Jinro character "Dukkeobi" to add fun. The limited edition packaging will be produced only until October.
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Kimchi Buldak Bokkeummyeon will first be released as bag noodles, with cup noodles expected to be launched in November. The price is 1,500 won at convenience stores, and it will be available through nationwide distribution channels.
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