Daegu City Transforms International Future Auto Expo into a 'Digital Expo'

Event Period Also Reduced to October 29-30... "It Will Be Difficult to Feel the Atmosphere of the On-Site Car Festival"

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Dong-wook] Daegu City announced on the 14th that, considering the uncertain spread trend of the novel coronavirus infection (COVID-19), it will convert a significant portion of the 'International Future Automobile Expo 2020' programs to non-face-to-face formats and present it as a business expo utilizing digital technology.

The Daegu International Future Automobile Expo was originally scheduled to be held from October 29 to November 1, but due to the persistent risk factors such as the recent resurgence of COVID-19, the event plan has been completely revised.

Daegu City, which has been striving to attract companies and secure experts aiming for a normal event, decided to reorganize the exhibition as a program to support marketing for local companies and convert it into a hybrid forum combining online and offline formats.

Accordingly, the event period has been shortened to October 29 to 30. In addition, exhibition visitors will be limited to buyers and company officials, restricting general public attendance, making it difficult to experience the usual automobile festival atmosphere.

EXCO (President Seo Jang-eun), which was preparing the exhibition in cooperation with major domestic companies as well as foreign missions such as the British Embassy and the Austrian Embassy, plans to showcase a new concept exhibition linking B2B-based exhibitions and export consultation meetings based on its accumulated experience. Participating companies will consult with overseas buyers online through video systems installed at their respective booths.

An EXCO official stated, "Although the overseas export consultation meetings will be conducted online, we will do our best for the success of the expo as a testing ground for establishing a changed exhibition culture through on-site presentations and demonstrations of exhibited products."

Daegu Mayor Kwon Young-jin said, "Despite the obstacles posed by COVID-19, we aim to prepare a new form of expo to provide some support to struggling local companies," adding, "We will do our best to ensure that the regrets of this year can be clearly demonstrated at next year's event when EXCO's second exhibition hall opens."

This content was produced with the assistance of AI translation services.