Choi Pyung-kyu, Chairman of S&T Group, "Responding to the COVID-19 Crisis with a Paradigm Shift"

[Asia Economy Yang Nak-gyu, Military Specialist Reporter] Choi Pyung-kyu, Chairman of S&T Group, said in his 41st anniversary founding speech on the 14th, "The COVID-19 crisis, comparable to a world war, is prolonging," and added, "To become future leaders, we must break away from traditional communication and business management methods."

Chairman Choi emphasized that a paradigm shift in thinking and behavior is a historical mission for survival.

He said, "Young generations and advanced companies are already swiftly implementing a major transformation in values and behavior patterns," and warned, "The later we respond to change, the more our future competitiveness falls behind."

Chairman Choi conveyed the lesson from experience that "If you are diligent and hardworking (勤勤孜孜), disasters turn into blessings (轉禍爲福)" as his message for the 41st anniversary, urging, "Let all employees and executives challenge the creative paradigm that responds to the changing New Normal era."

S&T Group, focusing on automobile parts, defense industry, and plant industry, traces its starting point to 1979 when Chairman Choi founded Samyoung Machinery Industry.

This content was produced with the assistance of AI translation services.