Mirae Asset Daewoo Hosts '2020 Digital Idea Challenge' Contest

by Song Hwajung

Published 14 Sep.2020 10:54(KST)

In the Untact Era, Discovering Ideas That Change Investment

[Asia Economy Reporter Song Hwajeong] Mirae Asset Daewoo announced on the 14th that it will accept entries for the ‘2020 Digital Idea Challenge’ contest, aimed at finding innovative ideas, until the 4th of next month.

The Digital Idea Challenge is a participatory program where all employees and general customers can propose ideas.

Since announcing its DT (Digital Transformation) vision last July, Mirae Asset Daewoo has been undergoing digital transformation at the company-wide level. To discover digital transformation ideas, digital leaders and digital junior boards have been operating, and the contest was held to allow general customers to participate as well.

The theme of this contest is to propose ideas that make it easier and more convenient for customers to use investment services. Specifically, participants can suggest topics related to customer experience in non-face-to-face channels, such as ▲what information should fill the mobile app screen ▲how to more easily find the products and investment information needed on mobile apps or websites ▲ways to handle financial tasks more conveniently through non-face-to-face channels.

The contest is open to any customers interested in digital transformation, and participants can enter through the contest page on the Mirae Asset Daewoo website or the Mirae Asset Daewoo mobile app ‘m.Stock’. The method and length of submission are free.

Prizes include ▲Grand Prize for 1 person with a prize of 2 million KRW ▲Excellence Award for 1 person with a prize of 1 million KRW ▲Merit Award for 20 people with mobile gift certificates worth 50,000 KRW. The results will be posted on the Mirae Asset Daewoo website, and winners will be notified individually.

Kim Beomgyu, Head of Digital Innovation Division at Mirae Asset Daewoo, said, “In the untact era, digital competitiveness comes from easy and convenient customer experiences,” adding, “We will continuously hold the Digital Idea Challenge and actively reflect excellent customer ideas to accelerate company-wide digital transformation.”