KT&G Launches Limited Edition 'Lil Hybrid 2.0' TaylorMade Golf Edition

[Asia Economy Reporter Choi Saeng-hye] KT&G announced on the 14th that it will launch the ‘Lil Hybrid 2.0 TaylorMade Golf Edition,’ a collaboration with the global golf brand ‘TaylorMade.’

This ‘TaylorMade Golf Edition’ is produced as a gift box containing the ‘Lil Hybrid 2.0’ with a new design and color, along with three TaylorMade’s new golf balls for this year, the ‘TP5 pix/TP5x pix.’ It will be released in two types: the refreshing orange color ‘HOLE IN ONE’ and the clean white color ‘EAGLE.’

Launched in February, the ‘Lil Hybrid 2.0’ features the ‘Smart On’ function, which automatically preheats without pressing a button when inserting the stick, a first for heated tobacco electronic cigarettes. In addition, an OLED display is installed on the front of the device to allow real-time checking of battery and cartridge levels, as well as puff counts.

While enhancing user convenience, it retains the advantages of the ‘Lil Hybrid 1.0,’ such as rich vapor production and reduced burnt taste, receiving enthusiastic responses from consumers. Since its launch, cumulative sales have surpassed approximately 200,000 units, maintaining its popularity.

The recommended retail price of the ‘Lil Hybrid 2.0 TaylorMade Golf Edition’ is 99,000 KRW, and it will be first introduced on the 14th at eight ‘Lil Minimalium’ flagship stores. From the 16th, it will be available nationwide at CU, GS25, 7-Eleven convenience stores, as well as online shopping malls such as Coupang and Lil Store. However, for convenience stores, due to a limited supply of 19,000 units, sales and stocking will be limited to stores that have made advance reservations.

This content was produced with the assistance of AI translation services.