Tous Les Jours Launches Characters with Unexpected Charm: 'Bbangsiki', 'Ikgu', and 'Creami'

[Asia Economy Reporter Choi Seon-hye] CJ Foodville has launched its own characters to increase the intimacy of the Tous Les Jours brand and communicate more closely with the MZ (Millennial + Z) generation.

On the 14th, CJ Foodville announced that it developed three characters inspired by Tous Les Jours’ signature products ‘bread’, ‘cake’, and the main ingredient ‘cream’. These mischievous and playful characters showcase the honest and calm brand’s unexpected charm. Tous Les Jours plans to use these characters to tell a friendly story reflecting the brand’s core values of healthiness and freshness.

‘Bbangsik-i’, shaped like a loaf of bread, is a cheerful and lively character, an active and healthy friend known for being hyperactive. When angry, it enjoys getting a dark tan by going into the toaster. Outwardly prickly but moist inside, it has a ‘crispy outside, soft inside’ personality.

The cake character ‘Ikgu’ is a trendy and sophisticated figure highly sensitive to trends. It regularly receives skincare (icing) treatments, boasting baby-soft, porcelain-like skin. A party enthusiast who enjoys parties and flexing, many mistake it for someone who has lived abroad, but when in a hurry, its native dialect slips out from the layers, proving it is a native cake.

‘Cream-i’ is a pure and shy character who is timid around strangers but transforms into a playful ‘professional meddler’ like a fish in water when on Ikgu’s head.

Tous Les Jours will actively apply its characters to product designs and conduct various marketing activities. Starting from the 18th, customers who purchase 8,000 won or more, including new autumn products, at Tous Les Jours stores will receive Tous Les Jours character stickers on a first-come, first-served basis, limited to adults. These cute stickers themed ‘Bbangsik-i and Ikgu’s Bbangbbang Day’ are perfect for decorating diaries and Polaroids, which are very popular among the MZ generation.

On KakaoTalk, Tous Les Jours will introduce the character emoticon ‘Bbangbbangticon’. From 2 PM on the 18th, a 20% discount will be offered when purchasing a 10,000 won Tous Les Jours gift certificate and the ‘Bbangbbangticon’ on KakaoTalk Gift. The emoticon is provided once per KakaoTalk ID and is valid for 90 days. It is available in limited quantities on a first-come, first-served basis and may run out early. For more details, please visit the Tous Les Jours website.

This content was produced with the assistance of AI translation services.